1. Build a detailed LinkedIn profile
Every worker should know the value of LinkedIn. Recruiters certainly do. This popular social networking site is the main digital hub for professionals, which means it will be a recruiter's first stop when looking online for talent. To help a recruiter find you, you need a profile.
Create a LinkedIn profile that reflects who you are and the work you do. That means adding detail ‒ not just filling out the bare minimum; a professional photo, attention-grabbing summary, comprehensive skills list and thorough experience section are all necessary.
To make sure a recruiter knows you are available, use LinkedIn's #OpenToWork feature. By being clear that you are a viable option, someone may be keener to reach out to you about an opportunity.
2. Create a personal website
A professional portfolio is not just reserved for the creative arts. These days, it's easy for professionals within any industry to create a personal website showcasing their experience and value. A website is a chance to promote your personal brand, detail your skills and industry experience and provide a method of contact for a potential employer.
To get started, website hosts such as Wix, Squarespace and Portfoliobox are easy to set up and have specific templates you can use to showcase your professional brand online.
3. Make a professional Twitter account
You know all about finding job listings on social media platforms like LinkedIn, but have you considered using Twitter as a job-search sidekick?
Set up a 'work' Twitter account, separate from your personal one, and include a professional photo and bio detailing who you are and what you do. Follow as many organisations and individuals within your industry as you like. In particular, follow companies that you would ideally like to work for. Use your account to stay updated on the latest industry news, post status updates that are relevant to your job and comment on tweets from target companies. Twitter can be a useful social media platform and way to get noticed online and even strike up a conversation with a hiring manager.
4. Create a profile on relevant job boards
If you're in the middle of searching for a new role, you should already be doing this one. However, it is surprising how many job seekers don't take advantage of these tools.
If you want recruiters to find you online, you need to set up a profile on job boards such as Reed and Indeed, and you need to turn on the 'CV Visibility' option. By selecting this option, recruiters and hiring managers who are registered with these job boards will be able to access your CV and contact you with your provided email address for potential vacancies.
It's completely up to you whether you allow this, but it's a great way to broaden the job search and make you accessible to recruiters.
5. Write an industry-specific article
Imagine this: A hiring manager conducts a search online using keywords to find candidates with your job title (for example, PR Coordinators in London). Among the top search results is a blog post you have written about a current event happening in your industry. They're impressed. They look at your bio and find a link to your LinkedIn profile page with your contact information and voila! You've just been scouted by a hiring manager.
Publishing job-specific content online is a great way to show off your industry knowledge and position yourself as an expert within your field. It also provides another avenue through which a hiring manager can find you.
Don't worry ‒ you don't need to start your own blog to write about topics relevant to your industry. Platforms like Medium make it simple to publish your articles for free.
6. Join industry-specific organisations
It's important to know who's who in your industry. Who are the main industry bodies? Do they offer memberships? Often, if you are a member of an industry body you will have a member profile on their website, and this can be a great opportunity to network and promote yourself to others in your industry.
To get started, conduct a search for relevant organisations and browse their websites for membership options.